Demonstrating the Power of Personalized Digital Print
This fun, multi-touchpoint campaign for a fictitious meal delivery service showcases how digital print can make a lasting impression.
The Goal: Put the Spotlight on the Press
Canon Solutions America, in partnership with thINK, was looking for an application sample to show off the capabilities of its new varioPRINT iX-series press. The varioPRINT iX inkjet color digital press combines stunning image quality and a wide media range with the high productivity and cost-efficiency of inkjet printing. CSA wanted to showcase these benefits by creating a high-end campaign featuring vibrant colors and variable data printing.
To create this application sample, we developed the Open Kitchen brand and an associated launch campaign. Open Kitchen is a fictitious food delivery service centered around a mission to connect customers to their kitchens, their food, and one another.
Every Touchpoint Personalized
Included in the application sample kit are print pieces that demonstrate a customer’s journey from awareness through post-purchase, with variability in both text and images. The samples begin with a variable Launch Announcement Bifold Brochure, followed by a Recipe Booklet shipped in each customer's first order. The Recipe Booklet comes complete with detachable Recipe Cards, printed on synthetic stock and based on the customer's chosen menu. A Post-Purchase Postcard with referral coupon follows their first box, and a Quarterly Newsletter Trifold keeps them engaged.
Winner of the 2022 Sappi Best Use of Paper PRINT Award