Content Strategy
Direct Mail

Demonstrating the Power of Personalized Digital Print

This fun, multi-touchpoint campaign for a fictitious meal delivery service showcases how digital print can make a lasting impression.

Open Kitchen direct mail components on dining room table

The Goal: Put the Spotlight on the Press

Canon Solutions America, in partnership with thINK, was looking for an application sample to show off the capabilities of its new varioPRINT iX-series press. The varioPRINT iX inkjet color digital press combines stunning image quality and a wide media range with the high productivity and cost-efficiency of inkjet printing. CSA wanted to showcase these benefits by creating a high-end campaign featuring vibrant colors and variable data printing.

Open Kitchen mailer component on table with plate

To create this application sample, we developed the Open Kitchen brand and an associated launch campaign. Open Kitchen is a fictitious food delivery service centered around a mission to connect customers to their kitchens, their food, and one another. 

Open Kitchen branding components

Every Touchpoint Personalized

Included in the application sample kit are print pieces that demonstrate a customer’s journey from awareness through post-purchase, with variability in both text and images. The samples begin with a variable Launch Announcement Bifold Brochure, followed by a Recipe Booklet shipped in each customer's first order. The Recipe Booklet comes complete with detachable Recipe Cards, printed on synthetic stock and based on the customer's chosen menu. A Post-Purchase Postcard with referral coupon follows their first box, and a Quarterly Newsletter Trifold keeps them engaged.


Open Kitchen recipe cards

Winner of the 2022 Sappi Best Use of Paper PRINT Award


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