One Step Ahead in a Changing Industry
Throughout our long relationship with Canon Solutions America, we’ve created unique sales enablement tools and end customer resources for a product line and industry that are constantly evolving.
Our strategy: establish the brand's thought leadership through forward-thinking messaging that combines new technologies — such as augmented reality — with high-end design.
Interactive print in action.
Establishing CSA as a leader in print technology, our interactive direct mail pieces incorporate variable data and augmented reality; recipients scan them with an app to launch a video that demonstrates the features of the newest inkjet production press.
We built a proprietary mobile sales app, available exclusively to CSA sales representatives, that is updated as new products launch. It's an efficient way for the company to update marketing materials and communicate product information to its sales force.
A unique value proposition for every product.
When CSA launches a new production printing press, it’s a big deal. For each product launch, we’ve designed a unique marketing and event concept. These product launch events not only make a big splash, they also distinguish each new press from the others in Canon Solution America’s line — and in the industry.