An Evolved Site Experience Seating the Customer Journey Front and Center
A company of forward-thinking furniture designers and engineers like HON is no stranger to evolution, so redesigning their go-to-market strategy and website was all in a (comfortably seated) day’s work. We took this award-winning client through a robust discovery process that resulted in a more intuitive and customized version of their website.
Take a new journey through the HON family of products.
HON envisioned a marketing strategy that would prioritize the customer experience, which meant that a new digital user experience was in order — one that was as customizable as all of the features, fabrics, and finishes of HON furniture. The website design, layout, and content needed to reflect the customer’s purchasing options and help them determine which furniture pieces are perfect for them. Our first step: take the large and complex HON family of products and map that portfolio to the customer journey.
Our discovery process — including website audit, brand workshop, and stakeholder interviews — centered around the customer journey and the HON story. The result: a holistic solution of attention-grabbing visual design, intuitive user experience, and custom mobile web experience, all designed to help HON customers make quick and easy purchasing decisions.
More than just a pretty face.
Working with designers and developers practiced with Drupal was important to HON as they aimed at the long game of an easy, clean, and well-maintained implementation. Trekk’s fresh ideas, technical expertise, and significant Drupal experience made us the ideal design partner for HON’s website evolution.
The rejuvenated HON website is visually appealing, sleek, and dynamic — but beauty is more than screen deep. The hidden elegance of this redesigned site lies in its robust functionality and its site structure tailored to optimizing the experience for HON’s target users, with the ultimate goal of generating more leads and driving business.