Demonstrating the Print and Personalization Capabilities of the ProStream
This vibrant, strategic print campaign for a fictitious cruise line shows off the print quality and personalization marketers are looking for.
Finding the application sample that did the job
Canon Solutions America wanted to demonstrate the capabilities of their ProStream 1000 series web-fed inkjet press — something to show off the vibrant color quality that marketers are looking for, and the personalization they need to engage their audience.
To capture that, we created a fictitious cruise line, Compass Cruises, and developed a sample print campaign that uses vibrant colors, high-quality photography, and variable data personalization to show how the ProStream can help engage audiences throughout the customer journey.
Where Print and Personalization Combine
The sample print campaign started with a brochure that promoted Compass Cruise destinations from the Mediterranean to the Caribbean. From the time of their booking to boarding, customers would receive a number of personalized materials detailing cruise activities, a postcard to spark excitement and provide information on their cruise accommodations and itinerary, a personalized letter to request feedback about their experience and provide special offers, and finally a poster to serve as a memento of their trip. Each item in the sample print campaign featured high-quality photographs, brilliant colors, and personalization to inspire excitement as customers prepared for their cruise.
