Breaking Into the Solar Roof Space with Digital Advertising
When Renaissance Historic Exteriors decided to become an authorized installer of the Tesla Solar Roof in Illinois and Wisconsin, they were faced with an immediate need to get the word out about their new service offering and fill their pipeline with qualified leads.
To help generate leads, we created a digital advertising campaign that included search ads to capture web traffic in their target area based on intent and display ads to create awareness. All ad traffic was directed to a visually impactful landing page with a lead capture form.
On the backend of their CRM, we used marketing automation to make the follow-up process simple and to help the sales team easily identify qualified prospects. We also used email marketing to launch the campaign to Renaissance’s existing customer base and supported the campaign with organic blog content and organic social media posts.
We also used email marketing to launch the campaign to Renaissance’s existing customer base and supported the campaign with organic blog content and organic social media posts.
Over the course of about six months, the campaign generated over 4,000 page views and 200 form submissions — net new leads excited to speak with the Renaissance sales team. And though the campaign was not explicitly designed as an organic content marketing campaign, the landing page still generated 460 page views from organic search.
And though the campaign was not explicitly designed as an organic content marketing campaign, the landing page still generated 460 page views from organic search.
