| 22 September, 2016

Variable Augmented Reality is a Reality


We’re longtime believers in augmented reality technologies and in taking a paper to pixels approach to print communications. What can augmented reality do for direct mail? Picture this: personalized augmented reality experiences for every single customer using variable AR.

Variable augmented reality can add millions of unique AR experiences to the direct mail and transactional documents that brands and service providers already use to communicate with their customers. A big part of the value is that the experience can continually change, keeping content and promotional offers evergreen and relevant to audiences — even in archived statements and documents.

Fitting into the print stream

One of the challenges when we first began with variable AR was ensuring the concept would be extremely easy to deploy and could fit into existing workflows. We worked with Solimar Systems, a leading developer of customer communication management and delivery solutions, to ensure variable AR experience would easily integrate into existing pre- and post-composition, campaign management, and reporting processes. By first attaching metadata to printed markers, the platform then aligns with a traditional personalized communications print stream.

augmented reality variable data

The user experience with this technology is designed to take the customer from the print piece to a digital channel that allows for more interaction and connection. 

Using an AR app that's branded to your business, customers have the power to engage with mobile-friendly content that adds value to statements. Whether it’s understanding their energy usage, spending habits, or investment growth, the experience is unique for every customer.

The platform also makes it easy for customers to connect with you. Paying a bill, talking with a representative, or responding to an offer are all just a click away.

If you’d like to learn more about variable augmented reality and our paper to pixels approach, contact us for a demo. 

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