Trekk’s Production Artist Aurelia Tauscher believes a quality piece of graphic design needs to be affecting and personal. How a visual asset fits into a larger brand narrative, how it makes a connection with the viewer, and how images can provoke ideas or emotions are key for Aurelia in creating her own design pieces. She demonstrates this passion and insight every day in the work she does for our clients to help keep their visual libraries dynamic and engaging.
Aurelia joined Trekk this past March, and not only has she made an immediate impact on client work, but it also feels as if she’s been part of the team for so much longer than a few months.
What does your day-to-day look like as a production artist at Trekk?
Every day is a little different, but generally my days are spent revisiting existing client designs and visual assets to make updates, tweaks, or small variations based on the kind of campaigns they’re running, or the various marketing objectives they’re trying to achieve. I also play a part in working with our content team to create interesting visuals that pair well with content pieces.
How did you get into the graphic design field? Tell us a little bit about your background.
From a really young age, I was always interested in art. I took so many art courses growing up, both print and digital art. And then as I got older I realized you can actually do what you love for a living. I started at Eastern Illinois University with the goal of majoring in art education, but when I realized teaching wasn't quite for me, I switched to graphic design and immediately fell in love with it.
What advice would you give to someone who is thinking about studying graphic design, or looking into this kind of career?
Be patient and trust your instincts. You just have to keep working and learning and growing, and in the end it will all pay off.
What advice would you give to clients in terms of evaluating their visual asset libraries? What are some things to consider and some potential pitfalls to avoid?
I think it’s really important to think about the what and why: What are you trying to achieve with your graphic design, and then why? Like, to what end? And then I think the conversation has to change to how we can take the what and why and elevate those ideas to a point where a piece of design can demonstrate them and make an impact on the viewer. You obviously want a piece of graphic design to be engaging, but you also want it to be relatable and personal so it creates some kind of response.
What’s challenging about your work, and what’s rewarding about what you do?
What can sometimes be challenging is balancing your vision for a piece of design with what the client has in mind. At the end of the day, we want the client to be happy and we want to create a visual piece that will help them achieve their goals, but it can sometimes be a challenge to reconcile your artistic vision with that of the client. The rewarding part, though, is knowing that the work you do ultimately goes to good use. It helps people accomplish what they want and need to accomplish.
What do you do outside the office? Who is Aurelia outside of Trekk?
I love spending time outdoors. I go on regular camping trips during the year, all year, even in the winter. One of my favorite things to do is to pack everything in my kayak and camp along the sandbars during the summer. Other than that, I like to brush up (pun intended) on my painting and drawing skills.
Alright, Aurelia, it’s time for our speed round questions. Here we go: Cake or pie?
Vacation or staycation?
Staycation. They’re underrated.
What did you want to be when you were 8 years-old?
I wanted to be a veterinarian so I could work with animals – I love animals.
One place you want to visit before you die?
Ireland! I want to visit those huge castles. Or the Vatican.
Your go-to comfort food?
What’s the last TV show you binge-watched?
The Big Bang Theory.
When bellying up to our SideTrekked bar, what’s your drink of choice?
New Glarus Spotted Cow.
Thank you to Aurelia for chatting with us and letting us get to know her a bit better. Stay tuned for the next installment of Trekk Talk, and in the meantime make sure to check out our previous Trekk Talk with Social Media Strategist Sean Burke.