In my latest article for the Forbes Agency Council, I offer up some advice to other agencies who have developed expertise in augmented reality and virtual reality: add immersive training to your service offerings.
We’ve all seen how new technologies like AR and VR can be incorporated into print and digital marketing, but the learning and development space presents a whole new opportunity.
What is immersive training? These experiences use augmented and virtual reality to bring training content to life. Think roleplaying a customer service call using a VR headset, or exploring a 3D model of a new piece of equipment before using it on the factory floor. Companies are beginning to use these immersive experiences to engage learners — and to save time and money — by offering digital training anywhere, anytime.
Whether employees are learning specific processes and products or more conceptual skills like sales and communication, companies are using interaction and immersion to increase knowledge retention. Even big companies like Walmart are getting on board with immersive training: the retail superstore is using virtual reality to train new employees in a classroom setting before letting them loose in the aisles.
Immersive training allows companies to meet people where they are ― on the mobile devices they use every day.
Immersive training allows companies to meet people where they are ― on the mobile devices they use every day. It gives learners ongoing, on-demand access to training materials and supporting content, far beyond the printed page. The best part is that immersive content can be updated at any time, without the time and resource expense of creating and printing new training materials. And with VR tech getting increasingly more accessible and less expensive, these high-tech programs are actually simple for companies to roll out.
Check out the full Forbes article, including how Trekk got started in immersive training and why I think agencies are poised to meet this training need.