Supporting Sales with Marketing Automation
We deployed an automated lead nurturing program and content strategy so that this chemical company’s sales team could focus on what’s important — building relationships.
Streamlining the sales pipeline.
We designed our marketing automation program to generate leads and nurture them through the sales pipeline, handing them off to the sales team at exactly the right moment. We got the conversation started using targeted landing pages with relevant, valuable content offers.
Our long-term content strategy also included driving traffic at key industry events. Using targeted email campaigns, SEO, content offers, traditional advertising, and webinars, we increased event attendance — and face-to-face meetings with potential customers.
Bringing products to life with video.
Hexion's product portfolio is highly complex. Knowing that accessible information and educated buyers would increase their sales, we used video to enable the company's sales team to better communicate with customers.
Our campaign's 34.7% open rate was well above the industry average of 21.7%.
The company received 220 new leads in 3.5 months.