Infusing Paper Sales with New Technologies
Augmented reality takes a paper company's sales approach and social connection to a whole new level.
International Paper has been around for well over a century, and the company continues to evolve, thanks in large part to its willingness to embrace cutting-edge technologies. Our long partnership has focused on finding innovative ways to bring their quality paper to life.
A sales conversation starter.
With the goal of bringing print into the digital space and providing valuable resources to International Paper’s customers, we first created a monthly sales content series called Did You Know? Each printed DYK comes with a surprise: an extra layer of content made available through augmented reality.
Each installment fuels conversations around relevant industry topics, from tips for optimal operation of popular digital presses to how to create strong augmented reality markers. And thanks to AR, the pieces themselves demonstrate the technologies and tips.
Increasing the impact with AR at events.
For their booth at Adobe MAX, International Paper wanted to show people what their paper can do — and then continue the conversation on social platforms. They needed to cut through the clutter and speak directly to the event audience of over 10,000 design professionals. Our solution: the Print Guys.
These 3D paper characters tell the story of International Paper — and make for some great selfies.
Each Print Guy is made from International Paper’s Accent Opaque line and features a different CMYK color.
AR brings the characters to life. When viewed through the International Paper app, each character talks about his ink color and paper. Event attendees collected little Print Guys in every color — a new one each day — and posted photos on social media for a chance to win a big Print Guy.
Post-show, the characters sparked even more conversation as attendees shared their Print Guys at work, at home, and on social media, making International Paper’s presence at Adobe MAX long-lasting and incredibly impactful. The company received query after query from potential customers wondering: how did you do that with paper?