Developing a Website with the Tools to Drive New Opportunities
Header Die and Tool needed a new website to refresh their digital presence and make it easier for potential customers to learn about who they are, what they offer, and why they are a trusted partner in the industrial tooling space.
Creating a Platform to Highlight Header’s Expertise
Header has more than 70 years of experience in a variety of tool and die production capabilities such as CNC machining and complete die assemblies for major industries such as automotive, aerospace, and fasteners and bearings. However, their challenge was maintaining a website with the capability to showcase their detailed craftsmanship and state-of-the-art technology, and engage with visitors on things like quote requests, licensed products, and career opportunities. Plus, Header also realized the need for a more modern, efficient contact database system that could work in conjunction with the site to optimize their sales and marketing efforts.
HubSpot’s CMS proved to be the perfect tool for our Technical, Creative, and Content teams to build a dynamic website with refreshed branding and compelling content that highlights Header’s capabilities, case studies, and unique company culture. Integrating Header’s website with HubSpot’s CRM allowed us to build a bridge between their website and a powerful sales and marketing platform to create a synchronized digital toolset that drives new business.
A Site to Behold
Header’s new website is a visually appealing, easy-to-use portfolio that demonstrates the company's craftsmanship and results. Plus, regularly updated blog and video content on industry topics and the people who make up Header helps forge a deeper connection with potential customers. The site also functions as a powerful, integrated sales tool that allows Header to more effectively engage with prospects and create a seamless customer experience.