The message of green practices is very important in the marketing and print relm today so which direction do you go?
A highly personalized Cross-Media demo with custom artwork, PURLs, E-Mail, Variable Mapping, Coupons Promotion, Targeted Offers based on Database Intelligence and Segmentation
A Simple Message CROSS-MEDIA is GREEN. Trekk is Green. Aside from the obvious social responsibility, marketing campaigns now use more technology to provide more balance and measurement to campaigns with the option to use less print while still achieving good results.
The content-centric marketing model comes to life with an example of personalized 1:1 marketing on the web with video addressed to you from Peyton Manning.
Trekk's new website, like many sites is intended to function as a valuable marketing tool. A football analogy is drawn between marketing and sales and an offensive line and a quarterback.
How personalization (and Wikinomics theory) is impacting B to C right now starting with the youth movement...where the real money is.
A case study with PURLs, VDP, Segmentation, Tracking and Measurement, and Call Center Tracking vs. Static builds another strong case for personlization.
This Xerox White Paper presents an interesting perspective on Marketing Communications and Cross-Media
The ability to personlize messages to individuals is a powerful marketing tool and can literally be an art form.
PURL’s seem to be the hot marketing vehicle right now in the cross-media space.
Why spend the money on a Hummer H3 to deliver your message to the client when a bicycle is what they really need….and actually prefer.
Newspaper and Magazines subscriptions continue to face decreased subscriptions and other challenges from the web.
The concept of avatars or personal desktop assistants is picking up steam.
Individual communication preferences are the future of cross media. Gone are the days of blasting to the masses. Last year Apple sold over 39 Million iPods and I don't know aobut you but other than street performers, I didn't see many
XMPie's new Marketing Console provides 3D charts and graphs to help manage cross-media campaigns.