Because true both-brain individuals like Leonardo da Vinci are so rare, innovation, now more than ever, requires teamwork.
A brief perspective on where to find more information on what search and social media indicate about our predicable behaviors along with tagging and mass collaboration.
With an increasing pressure to decrease costs and improve results today more than ever before, we are on the verge on an aggressive paradigm shift driven by marketers fighting to save both their companies and their own jobs via measureable results through digital media and Web 2.0. As it turns out, personalization and Wikipedia’s mass collaboration model are picking up - so you may want to take a look at these recent headlines…..
referencing personalized video showcased at Drupa
The message of green practices is very important in the marketing and print relm today so which direction do you go?
A highly personalized Cross-Media demo with custom artwork, PURLs, E-Mail, Variable Mapping, Coupons Promotion, Targeted Offers based on Database Intelligence and Segmentation
A Simple Message CROSS-MEDIA is GREEN. Trekk is Green. Aside from the obvious social responsibility, marketing campaigns now use more technology to provide more balance and measurement to campaigns with the option to use less print while still achieving good results.
The content-centric marketing model comes to life with an example of personalized 1:1 marketing on the web with video addressed to you from Peyton Manning.
Trekk's new website, like many sites is intended to function as a valuable marketing tool. A football analogy is drawn between marketing and sales and an offensive line and a quarterback.
How personalization (and Wikinomics theory) is impacting B to C right now starting with the youth movement...where the real money is.
A case study with PURLs, VDP, Segmentation, Tracking and Measurement, and Call Center Tracking vs. Static builds another strong case for personlization.
This Xerox White Paper presents an interesting perspective on Marketing Communications and Cross-Media
The ability to personlize messages to individuals is a powerful marketing tool and can literally be an art form.
PURL’s seem to be the hot marketing vehicle right now in the cross-media space.
Why spend the money on a Hummer H3 to deliver your message to the client when a bicycle is what they really need….and actually prefer.
