The Creative Outlet Blog - MJ Anderson

Fall Fashions Perhaps you have noticed that we have once again updated our website. As the old adage goes about the cobblers children having no shoes, this analogy...

CS3 Fun and Excitement Right out of the box, I want to confess to being a huge Adobe fan. This is rooted from my experience in the industry before the advent of desk top co...

Cross-Media Religion If you have read any of my partner Jeff’s blog entries you may have seen a reference to something we call the Content-Centric Model. I’ve put a thumb...

Trying to Save a Planet Here People! Today I received a direct mailer at work that on the surface was funny, but after some thought was pretty sad. On occasion we buy printing from any n...

On Tek @ Trekk Blog - Jeffrey Stewart

Success Is the Enemy of Innovation I’ve recently finished reading “Zoom: The Global Race to Fuel the Car of the Future” by Iain Carson and Vijay Vaitheeswaran. These authors, who by da...

The XMPie Experience Theatre at drupa Last time I shared some information gleaned from my drupa experience last month in Düsseldorf. Begin the world largest graphics arts trade show, I sa...

Auf Wiedersehen Dusseldorf und drupa  I just got back from the 2008 drupa show in Dusseldorf, German. For those who don’t know, drupa is the world’s largest graphic arts trade show, and ...

How big is your campaigns carbon footprint? With the increased emphasis on green marketing initiatives, pressure will be on to accurately measure the environmental impact of our campaigns as we...

Marketing Cross-Roads Blog - Michael Frieri

Personalized Video referencing personalized video showcased at Drupa

Lean and Green: What Does It Mean? The message of green practices is very important in the marketing and print relm today so which direction do you go?

Let's Go to the Whamo Circus! A highly personalized Cross-Media demo with custom artwork, PURLs, E-Mail, Variable Mapping, Coupons Promotion, Targeted Offers based on Database Int...

Trekk Cross-Media = Green Marketing A Simple Message CROSS-MEDIA is GREEN. Trekk is Green.  Aside from the obvious social responsibility, marketing campaigns now use more technology to ...