Rockford, IL – The Web has forever changed the way products and services are marketed. And social media promises to have a bigger impact than all of the technologies of the last 12 years combined. At the ON DEMAND Conference & Exposition next week, Jeffrey Stewart, Chief Technology Officer at Trekk Cross-Media, will show attendees how they can take advantage of the new opportunities this new paradigm presents.

The two-day ON DEMAND conference, held April 20-22, 2010 in Philadelphia, offers seven tracks with over forty sessions. It is the largest digital printing and automated production event in North America, featuring the world's leading authorities on the latest trends and communication innovations.

Stewart’s presentation, “Integrating Print, Web and Social Media to Create New Business Opportunities,” offers tips on integrating social media into marketing programs for consistent messaging across any media. Attendees will also learn how social media can be used to help clients overcome marketing challenges.

ON DEMAND Conference & Expo is the leading Digital Printing Conference, encompassing all the technologies used to create, manage, personalize, print and deliver content. The contributing sponsor of the event is InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry.

Trekk Cross-Media is a full-service marketing communications agency that combines strategic planning, creativity and best-of-breed technologies to deliver integrated communication solutions across new and traditional media. Its experience in variable data and web-to-print technologies over the past ten years has gained the firm national attention.

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