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Expand Campaigns to Incorporate More Complex Variability and Target Larger Audiences: A Case Study in High-Volume VDP

2009-04-01

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Michael Frieri, Director of Business Development at Trekk and Allison Rice, Brand Manager, US Promotional Products at Amsterdam Printing, presented this case study at the 2009 On Demand Conference & Exposition in Philadelphia. The session chronicled the real-life example of a high-volume, cross-media campaign and offered valuable tips and tricks for scaling up variable campaigns and processing high-volume variable images.

Agenda
• Background
• Project Overview
• “Impressions” Campaign
• Challenges of Large Volume Variable
• Lessons Learned
• What’s Next
• Questions and Answers

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