Rockford, IL – Trekk Cross-Media was recently recognized in the Web Marketing Association’s annual Web competition. Now in its 11th year, the WebAwards is the premier Web site competition that names the best Web sites in 96 industries while setting the standard of excellence for all Web site development. 
Trekk received the Events Standard of Excellence award for a site developed for Adobe Systems Inc. Judges gave the site particularly high marks for design and copywriting, earning scores of 8.5 compared to 7.2 and 7.4 averages for the respective categories.
“We’re honored to be recognized and very proud of the work that we do for Adobe,” said M.J. Anderson, Trekk’s Vice President of Creative Services. “We think we’ve assembled an outstanding team of designers and copywriters at Trekk, and it’s rewarding to have that acknowledged.”
The site was part of an overall marketing campaign to promote a training event Adobe held for its release of the new Creative Suite 3 software. A series of personalized emails with messaging targeting six audience segments – designers, web designers, web developers, print service providers, photographers and videographers directed recipients to one of six segmented Web splash pages. Each incorporated graphics representing a specific creative professional and a slider bar that visually demonstrated the creative license theme.
The interactive element gave site visitors an opportunity to “push their creativity to the maximum” while learning what the conference offered specifically for them. A generic version of the splash page featured all six characters with a menu bar that allowed site visitors to see and interact with each one.
The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best Web sites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR and top Web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and Web site promotion. For more information, visit www.webaward.org.
Trekk Cross-Media is a full-service marketing, communication and promotional agency that combines strategic planning, creativity and best-of-breed technologies to deliver integrated communication solutions across new and traditional media. Its experience in variable data and web-to-print technologies over the past ten years has gained the firm national attention.
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