Trekk Blogs

The Trekk Cross-Media staff often provides commentary on issues relating to the industries we serve. Check back here often or subscribe to news feeds to get the newest posts.

The Creative Outlet Blog

The Creative Outlet Blog - MJ Anderson

Fall Fashions Perhaps you have noticed that we have once again updated our website. As the old adage goes about the cobblers children having no shoes, this analogy...

CS3 Fun and Excitement Right out of the box, I want to confess to being a huge Adobe fan. This is rooted from my experience in the industry before the advent of desk top co...

Cross-Media Religion If you have read any of my partner Jeff’s blog entries you may have seen a reference to something we call the Content-Centric Model. I’ve put a thumb...

Trying to Save a Planet Here People! Today I received a direct mailer at work that on the surface was funny, but after some thought was pretty sad. On occasion we buy printing from any n...

On Tek @ Trekk Blog

On Tek @ Trekk Blog - Jeffrey Stewart

Newsflash! Adobe Communication and Collaborative Workflow Tool I mentioned a few posts ago that the Printcasting.com project has elements that we have built into tools we’ve created. It combines content managemen...

Trekk.com is an All-Star! I was in Boston last week to exhibit at the Ektron Synergy 2008 Worldwide Customer Conference. I mentioned two of several content management based pr...

Printcasting: The Future of Magazines and Newsletters? I recently received an email from fellow blogger Michael Josefowicz about a new web-to-print project. Printcasting.com is an experimental platform to...

As Citizens and Consumers, do we want to be Predictable?

Marketing Cross-Roads Blog

Marketing Cross-Roads Blog - Michael Frieri

Personalized Video referencing personalized video showcased at Drupa

Lean and Green: What Does It Mean? The message of green practices is very important in the marketing and print relm today so which direction do you go?

Let's Go to the Whamo Circus! A highly personalized Cross-Media demo with custom artwork, PURLs, E-Mail, Variable Mapping, Coupons Promotion, Targeted Offers based on Database Int...

Trekk Cross-Media = Green Marketing A Simple Message CROSS-MEDIA is GREEN. Trekk is Green.  Aside from the obvious social responsibility, marketing campaigns now use more technology to ...