Trekk Blogs

The Trekk Cross-Media staff often provides commentary on issues relating to the industries we serve. Check back here often or subscribe to news feeds to get the newest posts.

The Creative Outlet Blog

The Creative Outlet Blog - MJ Anderson

Fall Fashions Perhaps you have noticed that we have once again updated our website. As the old adage goes about the cobblers children having no shoes, this analogy...

CS3 Fun and Excitement Right out of the box, I want to confess to being a huge Adobe fan. This is rooted from my experience in the industry before the advent of desk top co...

Cross-Media Religion If you have read any of my partner Jeff’s blog entries you may have seen a reference to something we call the Content-Centric Model. I’ve put a thumb...

Trying to Save a Planet Here People! Today I received a direct mailer at work that on the surface was funny, but after some thought was pretty sad. On occasion we buy printing from any n...

On Tek @ Trekk Blog

On Tek @ Trekk Blog - Jeffrey Stewart

Location, Location, Location-Based Mobile Devices … and Ad Platforms? To me the clear trend in marketing in 2010 to watch is mobile... everything. Most mobile phones sold in the US in last several years have either cell...

Social-Media is Just Another Media, Another Cross-Media Over the last several months I’ve given presentations at a number of industry events, all of which had Social Media as part of the agenda. Here is th...

We Know We Can’t Fix Stupid – But It Is Time We Embrace It Comedian Ron White has done well with the tag line “You Can't Fix Stupid ”. While funny on the surface, what stupid is he referring to? Is he referri...

Trekk has another award winning website… anyone hungry? Trekk learned last week that a new website produced for Kerry Ingredients & Flavours has won a 2009 W3 Award. The awards are sponsored by the Interna...

Marketing Cross-Roads Blog

Marketing Cross-Roads Blog - Michael Frieri

“Both-Brain” Approach Key to Cross-Media Marketing Because true both-brain individuals like Leonardo da Vinci are so rare, innovation, now more than ever, requires teamwork.

Are We What We Click or is it All Miscellaneous? A brief perspective on where to find more information on what search and social media indicate about our predicable behaviors along with tagging and ...

Why is Cross-Media Trending Up in a Down Economy? With an increasing pressure to decrease costs and improve results today more than ever before, we are on the verge on an aggressive paradigm shift dr...

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